“Guests come to a bar for the experience, and it’s our role to create a deeper connection with them. When you have a regular guest and know what they like to drink, you begin to build a relationship. Simply asking, ‘How was your day?’ or ‘What’s on your mind?’ can turn an ordinary guest into a VIP,” says Cassandra Eichoff, Director of the European Bartender School in Cape Town.
Marian Beke: A Great Cocktail Isn’t Enough. Without the Experience, Guests Won’t Come Back
“You can have a perfect drink, but if everything else is flat and boring, there’s no reason for the guest to return,” says Marian Beke, founder of the legendary Gibson bar, now based in Berlin. In an...
Marian Beke: A Great Cocktail Isn’t Enough. Without the Experience, Guests Won’t Come Back
“You can have a perfect drink, but if everything else is flat and boring, there’s no reason for the guest to return,” says Marian Beke, founder of the legendary Gibson bar, now based in Berlin. In an...